Amid the vigorous wave of the "Belt and Road Initiative", the Middle East, with its unique geographical location and vibrant economic environment, has become a popular choice for Chinese enterprises to expand overseas. As an economic hub in the Middle East, the United Arab Emirates offers boundless business opportunities. The Shenzhen Furniture Industry Association, having a keen insight into the trends of The Times and standing at the forefront, plans to lead numerous brands into the China Brand Building Materials City in the United Arab Emirates, composing an inspiring symphony of brand globalization!
On June 4th, Hou Kepeng, the chairman of the Shenzhen Furniture Industry Association, Hong Xiaohui, the vice chairman, Guan Yingfeng, the secretary-general, Yang Hong and Xing Xili, the deputy secretaries-general, received Fu Nanshan, the general manager of the China Brand Building Materials City in the United Arab Emirates, and his team. They jointly discussed how to build the "Shenzhen Furniture Middle East Exhibition Center"!
The advantages of the building materials market are prominent, helping brands take root
The UAE China Brand Building Materials City is located in the center of Sharjah, enjoying a unique geographical location. It is located at the intersection of E88 and E611 in Sharjah, just a 10-minute drive from Sharjah International Airport, and a half-hour drive from Dubai Airport, Dragon City and the city center of Dubai. The transportation is extremely convenient. This area, as the Sharjah Industrial Zone, is also the largest building materials market distribution center and warehouse cluster in Dubai, with very convenient logistics, warehousing and distribution. At present, the building materials city is accelerating the construction of a 14,000-square-meter local warehouse in the second phase, which is expected to be put into operation within 6 to 10 months. By then, it will become the largest, most comprehensive and well-equipped building materials exhibition and sales service center in the United Arab Emirates.
The building materials city operates under the core model of "digital empowerment + local services", integrating resources of all categories of building materials, collaborating with strategic partners at home and abroad, and integrating resources from the entire industrial chain including logistics, supply and design to provide 360° all-round support for the brands that have settled in. Here, brands can not only enjoy the convenience and efficiency brought by digital exhibitions and sales, but also gain a deep understanding of the local market with the help of local service teams, achieve precise marketing, and quickly open the door to the Middle East and African markets.
Zuo You Home Furnishing takes the lead by setting an example and embarks on a new chapter of cooperation
The president unit of Shenzhen Furniture Industry Association, Zuoyou Home Furnishing, has reached a deep cooperation intention with the Building Materials City and has become one of the first brands in the furniture category to settle in. Currently, a preliminary plan has been reached on the planning of the second-floor exhibition area, product display and brand joint marketing. In the future, Zuoyou Home Furnishing plans to take the Middle East as a fulcrum and highlight China's design innovation and supply chain advantages through modules such as smart home experience zones and new material application demonstrations, further radiating to the African and European markets.
President Huang Huakun stated, "From 'product going global' to 'brand going global', this is an inevitable trend in the development of China's home furnishing industry." The UAE China Brand Building Materials City provides us with an excellent platform. Zuoyou Home Furnishing will fully leverage its own advantages and join hands with the building materials city to establish a brand-new image of Chinese home furnishing brands in the Middle East market."
Mr. Qin Wen, the marketing general manager of the Left and Right Overseas Business Division, believes that the proportion of young people under the age of 30 in the Middle East (especially in the Gulf Cooperation Council countries) exceeds 60%. The large and growing young consumer group is driving the wave of consumption upgrade. Coupled with the large-scale infrastructure construction and urbanization process in the Middle East region, the demand for home furnishing is showing a strong growth trend. Meanwhile, thanks to the policy dividends of multiple free trade zones and special economic zones, this region is becoming a key incremental market with great potential in the strategic layout of brands going global.
Join hands and forge ahead to create a brilliant future for brands going global
Chairman Hou Kepeng said, "The Middle East inspection in May was highly fruitful. It gave us a more intuitive and in-depth understanding of the Middle East market and strengthened our determination to lead the enterprise to go global."
The Shenzhen Home Furnishing Association led the brand to go global to the China Brand Building Materials City in the United Arab Emirates. This is not only a collective expedition of the industry but also a great practice of jointly creating the future. Here, brands will converge into a powerful force to jointly explore the markets in the Middle East and Africa and enhance the international influence of Chinese home building materials brands.
