From May 14th to 19th, the China Furniture Association visited the Middle East and Southeast Asia. A delegation of 22 people, led by Huang Huakun, the president of the Shenzhen Furniture Industry Association, and Hou Kepeng, the chairman, accompanied the delegation for an inspection. They were invited to attend the opening ceremony of the UAE Hive Furniture and Home Furnishing Trade Fair and the Middle East and Africa Buyers' Matching Conference. They also inspected the furniture market in Dubai and the landmark projects in Dubai. At the same time, I was invited to visit the Kuala Lumpur Home Decoration Design Exhibition Center and the Indonesian furniture Market, and had an exchange with Mr. Dedy Rochimat, the president of the Indonesian Furniture and Handicrafts Association, to prepare for the overseas expansion of the enterprise brand.
This membership event has received extensive attention from the industry. [Hou Kepeng Said] The total number of viewers for the special content released on the video account has approached 100,000.
According to Chairman Hou Kepeng, this member activity is aimed at understanding the product forms, retail models and brand strategies of the furniture markets in the Middle East (UAE) and Southeast Asia (Indonesia) through exhibitions (such as the HIVE exhibition in Dubai) and on-site visits to dealers. Analyze local consumer preferences to provide references for domestic enterprises to expand their products and brands overseas. At the same time, explore the brand's overseas expansion paths, including exhibition cooperation, local dealer networks, and the construction of exhibition centers, etc.
It is learned that during this trip to the Middle East and Southeast Asia, Zuoyou Home Furnishing has gained a lot. Many foreign distributors have signed up to act as agents for its international brand. President Huang Huakun stated that this event is an important practice for the association to promote the global layout of enterprises. In the future, the association will continue to hold activities to assist member units in achieving high-quality overseas expansion.
Huang Yuanhao, the general manager of the overseas business division of Zuoyou Home Furnishing Group, said that under the organization and leadership of the China Home Furnishing Association and the Shenzhen Home Furnishing Association, this visit to three Asian countries was very beneficial and further expanded and deepened everyone's understanding of the furniture market in the Middle East and Southeast Asia. Dubai, Kuala Lumpur and Jakarta are all first-tier developed cities in three different countries. They share common characteristics of Islamic mainstream culture, but also have their own segmented differences due to their national conditions, ethnic groups and cultures. This poses very high requirements for market development and service capabilities for Chinese furniture enterprises going global in the international market. They not only need to provide products that meet their market positioning and standards, It is even more necessary to combine local conditions and meet the requirements of localized operation. Through on-site visits and research at retail stores and industry associations, our understanding and knowledge of different markets have been greatly enhanced, laying a solid foundation and preparation for the future development of China's furniture industry. Zuoyou Home Furnishing Group will stand at the forefront, polish the brand card of Chinese furniture, and bring the high-standard creative design and quality standards of Shenzhen to the international market.
Yang Jinli, the general manager of Huayi Space, said: "Participating in this overseas market research trip organized by the Shenzhen Home Furnishing Association to three cities in the United Arab Emirates, Malaysia and Indonesia is an extremely valuable exploration journey." During the inspection, we visited representative local enterprises and had extensive and in-depth exchanges with local entrepreneurs and industry associations. Learning that there are significant differences among various countries and regions in terms of economic development levels, consumption habits, policies and regulations, etc., has given me a clearer understanding of the business environment and industry development levels in overseas markets. This overseas market investigation has made me deeply realize that in the context of economic globalization, enterprises must actively "go global" and proactively integrate into the international market. Although there are many uncertainties and challenges in overseas markets, as long as we can have a thorough understanding of the local market, give full play to our own advantages, and strengthen cooperation with all parties, we will surely find our own development space on the international stage. Meanwhile, I also hope that the association can continue to organize similar inspection activities, building a bridge for enterprises to connect with the international market and helping them achieve a larger development platform in overseas markets.
Huang Zhiqin, the general manager of Yifeng Home Furnishing, said Thank you, Chairman Hou and President Huang, for your leadership. This tight schedule has enabled us to quickly get to know three different countries and markets, and gain a deep understanding of some specific differences between these markets and China, including product styles, retail formats, price systems, etc. We have felt the heavy responsibility and long road ahead for brands to go global. This trip is a very good starting point for the company's overseas expansion work.
The heads of other participating enterprises all stated that the event not only conveyed cutting-edge market information but also promoted cross-enterprise experience exchanges, facilitating the optimization of overseas expansion strategies.
