Shenzhen furniture emerged in the 1990s and, riding on the spring breeze of reform and opening up, entered thousands of households in the mainland. For over 30 years, Shenzhen furniture has consistently maintained fashionable designs and trend-leading characteristics. With the rapid development of China's economy, the production capacity of enterprises has improved and the group of local designers has grown increasingly larger. Numerous brands have emerged in various provinces and cities, with many strong players competing. Domestic competition is becoming increasingly fierce, but outside the circle, there is a much broader world. After years of development, Shenzhen furniture enterprises have already possessed strong global competitive strength. With their brands going global, the prospects are promising.
On September 15th, the Shenzhen Furniture "Brand Going Global" Resource Matching Conference was held at the Shenzhen Furniture Industry Association. The heads of enterprises such as Fanding International, Qianhai Jiumi, Meiting Home Furnishing, CBD Home Furnishing, Renhao Home Furnishing, Nordic Geometry, and Qianjin Furniture, as well as their foreign trade managers, attended the meeting.
The export of furniture products is not a new topic. As early as 20 years ago, brands such as Chivas, Yalan and Red Apple had already exported their products to all over the world. In recent years, CBD Home Furnishing has also established over 20 brand directly-operated stores overseas. However, the export of many brands is halted at the national ports due to their unfamiliarity with the overseas business environment, user preferences, and operation models. They only export their products through overseas traders or platforms like Amazon and Alibaba. Low-price foreign trade and OEM production have not achieved true "brand going global".
The resource providers for this event are Fanding International Group and Shenzhen Qianhai Jiumi Information Technology Co., LTD.
Fanding International
The main business includes cross-border logistics, overseas warehousing and distribution, and overseas distribution. It has over 60 self-operated overseas warehouses in regions such as North America, Europe, Oceania and Asia, with a total area of more than 500,000 square meters, and connects with over 5,000 local overseas distribution partners.
JiuMi
Our main business includes comprehensive services such as compliance statistics, customs clearance and declaration, export foreign exchange collection, tax exemption and refund, etc. We integrate to solve the problem of fragmented trade data across borders, links and clusters, and achieve full-process compliance statistics and foreign exchange settlement and tax payment for cross-border e-commerce.
The joint collaboration of the two enterprises has basically solved the problems in all links of product export. Brand enterprises going global can leverage the overseas logistics and warehousing resources, distributor resources, as well as display, promotion, legal affairs and other resources of Fanding International for independent marketing or joint marketing. By leveraging the customs declaration and clearance, foreign exchange settlement and tax payment, subsidy and training services provided by Qianhai Nine Meters, the entire process of brand overseas expansion can be seamlessly connected.
That afternoon, it was pouring rain outside, but the communication inside was lively.
Representatives from CBD Home Furnishing, Meiting Home Furnishing, Nordic Geometry, Qianjin Furniture and Renhao Home Furnishing inquired about various aspects of brand overseas cooperation, such as settlement methods, export cycles, whether to retain the original brand, whether to select on the spot, customize according to requirements or conduct targeted research and development.
After nearly three hours of communication, the furniture enterprises attending the meeting felt trusted in the strength of the two overseas cooperation enterprises and showed great interest in this highly operational brand overseas cooperation model. They introduced the product features and brand influence of their respective enterprises and invited the overseas service enterprises to visit the factories for inspection and investigation, and conduct more in-depth cooperation negotiations.
