On March 27th, the Industry Department of the National Development and Reform Commission, in collaboration with the Audio-Visual Department of the National Radio and Television Administration and other relevant parties, officially launched two activities: "Brand China Storytelling" and "Brand China Public Welfare Tour".
The China Furniture Association is the official organizer of the event, responsible for recommending key enterprises in the industry to the National Development and Reform Commission. Tiantan Furniture and Shangpin Home Furnishing, among others, have performed outstandingly in the trade-in of consumer goods and social public welfare undertakings and were invited to jointly participate in the launch ceremony.
It is hoped that this event will serve as an opportunity to further boost consumption in the furniture sector, assist enterprises in brand building, and demonstrate the public welfare power of the industry.
The following is the original text of the official wechat account of the National Development and Reform Commission:
To effectively and efficiently organize the 2025 China Brand Day event, recently, the Industry Department of the National Development and Reform Commission, in collaboration with the Audio-Visual Department of the National Radio and Television Administration and other relevant parties, officially launched two activities: "Brand China Storytelling Session" and "Brand China Public Welfare Tour".
"Brand China Storytelling" uncovers the growth stories and unique advantages of enterprises with leading innovation levels and significant brand influence, unlocks the successful codes for brand development and expansion, and promotes the spiritual strength of brands that strive for excellence, inherit and innovate, and pursue perfection.
The "Brand China Public Welfare Tour" combines the new round of large-scale equipment renewal and the policy of exchanging old consumer goods for new ones, guiding key industries such as home appliances and home furnishings to organize public welfare activities in rural areas and communities, capturing the heartwarming moments of brand public welfare undertakings, and highlighting the responsibility and commitment of brands to serve the people and give back to society.
Next, the Industry Department of the National Development and Reform Commission will work with relevant parties to promote and publicize the above two activities, further tell the brand stories well, facilitate the dissemination of brand concepts, continuously enhance brand competitiveness and influence, and provide strong support for promoting high-quality development and advancing Chinese-style modernization.
