Overseas Buyers at 39th SZFF Speed Up Chinese Home Brands' Global Drive_Industry news

Overseas Buyers at 39th SZFF Speed Up Chinese Home Brands' Global Drive-深圳家具协会

With the continuous development of the global economy, the furniture industry is showing a trend of internationalization and specialization. Going global for home furnishing brands has become a development strategy for many enterprises. Meanwhile, as the quality and competitiveness of Chinese home furnishing brands continue to improve, overseas buyers' demand for mid-to-high-end home furnishing brands is becoming increasingly vigorous.

On March 17th, the Shenzhen Home Design Week and the 39th Shenzhen International Furniture Fair, a high-end commercial design exhibition in China, grandly opened at the Shenzhen International Convention and Exhibition Center. Overseas buyers from Europe, America, Africa, Southeast Asia and other regions came to Shenzhen to visit the exhibition and match and exchange with high-end home furnishing brands at the exhibition.

1、Zeng Jinhui: "Cross-border E-commerce + Industrial Belts" help brands go global

Zeng Jinhui, director of the E-commerce Division of the Shenzhen Municipal Bureau of Commerce, said in his speech that the recently concluded Two Sessions specifically emphasized promoting high-quality foreign trade. The "cross-border e-commerce + industrial belt" model is one of the key tasks. Shenzhen has a complete cross-border e-commerce industrial ecosystem, with over 100,000 cross-border e-commerce enterprises and institutions and nearly 40,000 square meters of overseas warehouses. The Shenzhen Municipal Bureau of Commerce will fully support brands going global.
Director Zeng Jinhui particularly emphasized that the home furnishing industry in Shenzhen is one of the traditional advantageous industries, with a solid foundation and numerous outstanding enterprises. It will be a key supported industry by the Shenzhen Municipal Bureau of Commerce. The holding of this "Cross-border E-commerce + Industrial Belt" exchange event will bring good news to the development of cross-border e-commerce in the home furnishing industry. The cooperation between the two sides will generate unlimited business opportunities and possibilities.

▲Zeng Jinhui, Director of the E-commerce Division of the Shenzhen Municipal Bureau of Commerce

2、Hou Kepeng: Building a platform for overseas buyers to connect with Chinese home furnishing
Regarding the reason for holding this exchange meeting, Hou Kepeng, the chairman of the Shenzhen Furniture Industry Association, believes that China's home furnishing industry is undergoing a dual-track transformation from domestic demand to high-quality overseas expansion. In particular, cross-border e-commerce has made significant breakthroughs in the past five years. The export of home furnishing products from Shenzhen alone has reached 32.5 billion US dollars, accounting for 45% of the national home furnishing exports, indicating strong demand and huge potential.
At the same time, Chairman Hou emphasized that under the leadership of the Shenzhen Home Furnishing Association, the Chinese home furnishing industry should develop high-quality cross-border e-commerce, focusing on original design, high quality/high standards, and intellectual property protection in cross-border e-commerce. This is in line with the consistent propositions and concepts of the Shenzhen Home Furnishing Association and the Shenzhen International Furniture Fair, and it has a very solid industrial foundation. Shenzhen is the only pilot demonstration area of socialism with Chinese characteristics, a core engine city in the Greater Bay Area, and a city of science and technology and innovation. Shenzhen will take the lead in exploring a high-end "cross-border e-commerce + industrial belt" path, allowing the world to understand and recognize Chinese home furnishing, and enabling Chinese home furnishing to go global with the spring breeze.

▲Hou Kepeng, the chairman of the Shenzhen Furniture Association

Meanwhile, the Shenzhen International Furniture Fair recommended over 30 outstanding brands to overseas purchasing groups. Including Zuo You Home Furnishing, Renhao Home Furnishing, CBD Home Furnishing, Meichen, Rongshe, Jijian Home Furnishing, Dixin Furniture, Qiangbao, Aieris, DELVIS, Mengshen, Maxbon, Huamei Ju, Henglong Furniture, Litu Home Furnishing, Xinshida Furniture, Youmei Youpin, Fuli Farrell, Youlian Weijia, Dipu, Ganhui, Yuanrong Home Furnishing, Zhurui Home, Yonghao Xuan, Benshe, Mifei, Xin Brands such as Teli, Myth Lighting, MR.BU| Bugu 'niao, Xiangtian Lighting, Weishengtai, Shike Lighting, Mochen Optoelectronics, Meiting Lichuang, Lufu Bedding, and Contemporary Youth participated in this matching event.

3、Liu Qiang: Sharing on the New Era Channel of "Brand Going Global"

▲Liu Qiang, the chairman of Qianhai Jiumi

Liu Qiang, the chairman of Qianhai Jiumi, introduced that Chinese home furnishing brands have both large demands and problems when going global, such as trade wars, customs clearance, warehousing, display, sales, operation and after-sales services. For this reason, Qianhai Jiumi has joined hands with Fanding International to jointly create China's first independent furniture brand exhibition, providing solutions for different scenarios of Chinese home furnishing brands going global through the "1+10+N" model. It includes functions such as market model & store owner model, one-stop agency operation, multi-language & multi-currency, personalized exclusive stores, flexible marketing, and member management, providing a one-stop export service matrix for home furnishing going global. It precisely covers core links such as logistics, storage, foreign exchange collection and settlement, taxation, and finance, achieving efficient integration and smooth circulation of data flow, goods flow, and capital flow. Ensure full-process closed-loop management, help home furnishing brands confidently go global, and explore the unlimited possibilities of the international market.

▲Liu Bo, the chairman of Fanding Group

Cross-border e-commerce is no longer the 1.0 model of small commodity exports but has entered the 2.0 era. It requires the integration of supply chain advantages, brand promotion and other resources, and the superimposition of B2B and B2C resources to build a brand-new "cross-border e-commerce + industrial belt" brand going global ecosystem.
4、Home furnishing brands have had in-depth exchanges with overseas purchasing groups and will promote more Chinese home furnishing brands to overseas markets in the future

In the afternoon, more than 20 overseas buyers from Europe, America, Africa, Southeast Asia and other regions visited the Shenzhen National Furniture Fair in depth, fully connecting with over 400 home furnishing brands at the exhibition. Both sides will explore more comprehensive cooperation in the future.

Information of overseas purchasing groups：

1、Fantaci Furniture Ltd.
Fantaci Furniture Ltd. was registered and established in 2021. The company's headquarters is located in Vancouver, British Columbia, Canada. Our company exports high-quality Chinese furniture brands overseas, selects products based on the characteristics and demands of the North American residential furniture retail market, and imports them to Canada and the United States for wholesale and retail. At present, there are six professional logistics overseas warehouses for distribution and transportation in North America. We are committed to turning AMHOME INTERIORS into a brand collection mall and enhancing the new image of Chinese furniture manufacturing overseas.

2、ROSEHILL FURNITURE LTD
ROSEHILL FURNITURE was registered and established in 1999. The company's headquarters is located in England and it is dedicated to the sales of traditional and modern British furniture products.

3、CARAMIA FURNITURE LTD
Canadian CARAMIA FURNITURE was registered in 2019 and provides high-quality wooden furniture from all over the world to high-quality customers in North America. We attach great importance to the safety and environmental friendliness of our products. They are made of high-quality hardwood and softwood to minimize the impact on the environment.

4、FURNITURE OUTLET WAREHOUSE
URNITURE OUTLET WAREHOUSE was registered in 2019 and mainly deals in high-end furniture made of fabric and leather. The brand focuses on high-end and comfort. We adhere to quality and tradition while constantly innovating, perfectly blending classic and modern elements into every piece of furniture.

5、SPAZIOO FURNITURE CORP
SPAZIOO FURNITURE CORP was registered in 2016 and specializes in selling high-end personalized furniture. The brand concept is furniture products that are multi-functional, simple, elegant and modern-designed, in order to better meet the expectations and needs of customers.

6、FURNITURE 911 LTD
FURNITURE 911 was established in the United States in 2008, providing customers with high-value interior furniture and decoration to meet the demands of high-standard customers. The company mainly focuses on American-style furniture, advocating a free and casual lifestyle, which is more in line with the current needs of people, providing comfort and ease.

7、Woodworking authentic furniture e.K.
We were founded in Germany in 2008 and are a company dedicated to providing high-quality and uniquely designed wooden furniture. We uphold our passion for wood craftsmanship and our persistent pursuit of home life. Our products cover modern style, retro style and personalized customization to meet the various needs of different customers for home environment.

8、Jonathan Charles Fine Furniture
The company is located in North Carolina and mainly deals in vintage art furniture. It combines classic design with modern demands to create a home environment with unique charm and taste for customers.

9、MEDITERRANEO S.R.L.
MEDITERRANEO was founded in Italy in 1993. It is an international fashion home brand trusted by local consumers. Its main style is European-style furniture. It has been a bestseller in Europe for 30 years and has a certain brand status in the local area.

10、MASECLA FURNITURE S.R.L.
MASECLA FURNITURE S.R.L. was founded in 1997 and is headquartered in Milan, Italy. It is a leading local dealer of wooden furniture. We are committed to providing customers with high-quality and uniquely designed wooden furniture and have taken the leading position in the industry with professional and considerate services.

11、ASIA WOOD FURNITURES S.A.
ASIA WOOD FURNITURES was registered in Luxembourg in 2005. Its main customer base is the youth market. It provides home products and furniture accessories that integrate comfort and design for everyone, creating a warm home.

12、Living Furniture Aktiebolag
Living Furniture originated in Malmo and opened its first brick-and-mortar store at Bergsgatan 25 in 1996. Just as it is now, our vision was to provide customers with an interior design store that focuses on color, shape and service. For 27 years, Living Furniture has established itself as a trusted and innovative furniture retailer in Malmo.

13、Optimum Furniture Ltd
Optimum Furniture Ltd was founded in 1996, specializing in providing custom furniture for households and businesses in Auckland. We are a supplier of high-quality furniture for both household and commercial use, and we manufacture durable and aesthetically pleasing products using premium wood. We can make anything for your kitchen, bathroom, dining area or the living area in your home, as well as general office and reception furniture.

14、MMT Furniture Designs
MMT Furniture Designs was founded in 2013 and is a trustworthy brand in the furniture industry. Practicality, functionality and ease of assembly, along with the highest quality modern-style furniture products, make our products a typical and fashionable feature for any household.

15、印尼中国城项目方Agung Sedayu Group Tower
Agung Sedayu Group Tower is located in Jakarta, Indonesia and was founded in 1971. We focus on one-stop living and business solutions to bring convenience and comfort to the ideal modern lifestyle.

16、越南家具渠道商Kaiser 1 Furniture Industry (Vietnam) Co.. LTD
Kaiser 1 was founded in 2004. The enterprise is grand in scale and stable in operation. It is the leading enterprise in the American furniture industry and mainly deals in mid-to-high-end furniture products.

17、深圳市永道天泽供应链有限责任公司
The enterprise is an export supply chain company, selling furniture products to African countries and regions, the Dubai region of the Arab Emirates, etc.

18、越南安越红河股份有限公司an viet red river jion stock company
In the furniture business, An Viet Red River in Vietnam mainly focuses on high-quality leather home products, creating a comfortable and elegant home environment for customers.