On the afternoon of September 14th, the first High-End Customization Ecosystem Conference was held at the Juran Building in Beijing. Almost all the leading enterprises in the high-end customization circle attended this conference, which can be called the Oscar of China's high-end customization leaders. A large number of important news were disclosed on the spot, pointing out the future direction for China's high-end customization and home furnishing industry.
The high-end customization enterprises attending are: Murimuwai, Tusen, Weifa, Blue Valley, Three Magpies, RARA, Meroburg, A8 Space, Nobeni, Wanli, Senmei, Marg Ji, Nanyang Dick, OOD, Redini, Joggins, Aldo, Benben Between, Yulin, Yinyi, FU, M77, Faloko, Shu Mu, Chief Mansion, Shouzao, Kaminas, Delu, Boloni, Kongyu Jian, KD Such as Boss Electric Appliances, etc.
01 The spring of China's home furnishing industry is approaching
When delivering the welcoming speech, Wang Linpeng, the chairman and CEO of Juran Home Furnishing, emphasized with conviction that the spring of China's home furnishing industry is approaching. Why?
(Wang Linpeng, Chairman and CEO of Juran Home
He believes that the key to driving China's economic development in the future lies in "consumption", and among the major consumption sectors of "culture and tourism", "home appliances", "automobiles" and "home furnishings", the growth potential of home furnishings is the greatest, as can be seen from the recent dense introduction of relevant policies. Especially, the potential of the old house renovation and secondary decoration market is very large.
At the same time, he pointed out that in the digital age, customization, especially haute couture, is an absolute trend. As new technologies drive factories to directly connect with consumers, customization capabilities are even more necessary. The era when a single series or style dominated has come to an end. He is very optimistic about haute couture and believes there will be a 3 to 5-year opportunity period.
Chairman Wang Linpeng also mentioned that one must do the difficult but right things and stick to them. Beauty will be waiting for everyone ahead!
02 Build an industrial service platform to empower the development of high-end customization!
How will Juran Home Furnishing empower the development of the high-end customization industry?
Chairman Wang Linpeng first mentioned that the future development strategy of Juran Home is to move towards an industrial service platform featuring "physical experience stores + traffic service platforms + logistics delivery + home delivery services", and to create a closed loop for home consumption. Through over 20 years of innovative development, Juran Home has gradually built a series of service systems including "Dongwo + Juran Design Home + Dongche + Dongxin" in terms of traffic, design, logistics and delivery, helping enterprises find traffic, reduce costs and improve efficiency.
(Wang Ning, Executive President of Juran Home）
Wang Ning, the executive president of Juran Home Furnishing, shared from the implementation perspective that Juran Home Furnishing will safeguard the development of high-end customization enterprises through seven specialized resources: "Channel expansion support", "designer order-driven traffic diversion", "Design Home Platform Assistance", "Lewu Decoration Empowerment", "Smart Home Platform Assistance", "Digital marketing traffic Supply", and "Digital Industry Service Platform cost reduction and Efficiency improvement".
On the spot, Juran Home signed cooperation agreements with several high-end customization enterprises.
03 The key success factors and underlying logic of Haute couture!
From the perspective of the high-end customization industry itself, where are the future opportunities for high-end customization? What is the business model of science?
Today, Xu Boming, the director of the Shenzhen Furniture Research and Development Institute and a strategic expert in China's furniture industry, gave a detailed interpretation.
（Xu Boming, the director of Shenzhen Furniture Research and Development Institute）
First of all, from a strategic perspective, high-end customization enterprises need to change their past fragmented development model and transform into a scientific operation and management model.
Secondly, there are four major driving forces for high-orientation development: the primary "visual design drive", the further "knowledge and technology drive", which includes ergonomics and sensory engineering, the more advanced "lifestyle drive", which focuses on the creation of niche environments, and the highest level "imagination drive", which pursues dreams and ideals.
Thirdly, there are two major directions for the future development of high-end customization: one is the integration of the entire home, and the other is intelligence. Currently, high-end customization is at the application end, and the technology end is dominated by platform enterprises like Huawei. When the two are combined, the development of high-end customization will take on new wings.
Fourth, the future trend of home space in China will definitely be "light hard decoration" and "heavy soft decoration". This model has the best plasticity, personalization and sustainability.
Finally, President Xu, through the examples of GUCCI and Hermes, explained to us why the most advanced competitive strategy for haute couture is "brand", which will be the most important moat for the development of Haute couture.
04 Juran Home Furnishing has entered into a strategic partnership with Shenzhen Home Design Week!
The development of the high-end customization industry cannot do without Juran Home Furnishing, nor can it do without high-end exhibition platforms.
On the spot, Wang Linpeng, the chairman and CEO of Juran Home, signed a strategic cooperation agreement with Hou Kepeng, the chairman of the Shenzhen Furniture Industry Association. Juran Home will fully support the development of the Shenzhen Home Design Week and the Shenzhen International Furniture Fair, and jointly contribute to the development of the high-end customization and whole-house decoration industry.
Chairman Hou Kepeng shared his views and vision on this cooperation and the development of China's home furnishing industry.
(Hou Kepeng, Chairman of Shenzhen Furniture Industry Association）
Under the backdrop of integrated consumer demand, there are only two main lines for whole-home integration: spatial aesthetics and smart home. When high-end and original design furniture come together and develop towards internationalization, design innovation and high-quality discovery, Chinese furniture is likely to be respected and stand at the top of the global furniture industry.
Chairman Hou and Chairman Wang share a common dream, which is to turn the Shenzhen Home Design Week and Shenzhen International Furniture Fair into the top furniture exhibition in China on par with Milan. Over the past 38 exhibitions, the Shenzhen International Furniture Fair has adhered to the principles of "original design, high standards, high quality and intellectual property protection", laying a solid foundation. We believe that with the support of Juran Home, this grand aspiration will surely be realized at an early date.
05 The Shenzhen International Furniture Fair is a platform for the coexistence and integration of high-end custom brands!
Why did Juran Home choose the Shenzhen International Furniture Fair? Why does the high-end customization industry need the Shenzhen International Furniture Fair?
First of all, there is only one Shenzhen in China. It is a pilot demonstration area of socialism with Chinese characteristics and an innovative city of advanced productive forces and advanced systems in China.
（Wang Yue, Vice President of Shenzhen Furniture Research and Development Institute ）
Secondly, the Shenzhen International Furniture Fair is positioned as a "design and technological innovation platform" beyond trade, adhering to the principles of "design orientation", "technology-driven", "trend leadership" and "continuous innovation".
Especially driven by technology, Shenzhen is vigorously developing the "20+8" strategic emerging industries, particularly the intelligent industry. Shenzhen is committed to building a highland for the smart home industry. Therefore, the "Shenzhen International Smart Home Conference" initiated by the Shenzhen Municipal Committee of the Communist Party of China and the Shenzhen Municipal Government will be held in Shenzhen on October 17th. From March 17th to 20th, 2024, the "Shenzhen International Smart Home Expo" will also be held concurrently with the Shenzhen International Furniture Fair. It will gather the pioneering forces of over 400 leading enterprises in 13 smart industries including 5G technology, AioT, chips, sensors, smart control, smart vehicles, and smart terminals, and create a platform for the development and commercial transformation of the latest smart technology achievements. It presents innovative technologies including "open-source HarmonyOS technology, smart Internet of Things, power line carrier interconnection technology, Starflash technology, smart building technology, smart city control technology, and smart home control system". And new products and new models such as "smart cars, smart robots, smart homes, whole-house intelligence, smart lighting, smart appliances, smart kitchens, smart bathrooms, smart doors and Windows, and smart health care".
Thirdly, the Shenzhen International Furniture Fair has five unique advantages: basic research empowering the development of high-end custom brands, global design resource connection, specialized, refined, distinctive and innovative raw and auxiliary material suppliers, standard drafting and formulation, and education and training providing high-quality industrial talents, etc.
It is believed that in the future, relying on the four core institutions of Shenzhen Home Furnishing Association and the full industrial chain service system of the home furnishing industry, it will surely help cultivate a healthy development soil for China's furniture industry and foster more high-end home furnishing brands for the industry.
