How to prepare and ship large items when going overseas?
How to select products and layout furniture when going global?
How should the export team be configured?
How to build an after-sales system?
How to select products and layout furniture when going global?
How should the export team be configured?
How to build an after-sales system?
（The attending guests visited Sai De Testing）
On the afternoon of April 28th, the "Furniture Cross-border E-commerce Special Salon" jointly held by the Shenzhen Furniture Industry Association and Amazon was held in the meeting room of Saide Testing in Pingshan. This event analyzes the bottlenecks and difficulties in cross-border e-commerce, such as brand overseas expansion plans, agency operation models, and logistics pain points, and jointly explores "How furniture enterprises can do well in cross-border e-commerce". 
（Hong Xiaohui, Secretary-General of the Shenzhen Furniture Association）
In her speech, Secretary-General Hong Xiaohui of the Shenzhen Furniture Industry Association mentioned that under the wave of globalization, e-commerce platforms and enterprises in China and other countries are all promoting cross-border e-commerce and overseas market layout. Chinese furniture has unique advantages in design innovation, quality assurance and intelligence. Therefore, the Shenzhen Furniture Association has cooperated with Amazon to gather the strength of industrial clusters. Help more high-quality furniture brands go global.
1《A Comprehensive Analysis of Amazon's Furniture Categories Going Global》
What's the situation of the overseas market? Category selection? Team and Model?
Should one engage in cross-border e-commerce? Alex, the head of the furniture category in Amazon's key account team, offers relevant suggestions.
The global furniture market size is still growing continuously. It is estimated that by 2024, the global furniture market volume will reach 766.2 billion US dollars. The market is expected to grow at a compound annual growth rate (CAGR) of 5.02% annually from 2024 to 2028.
Should one engage in cross-border e-commerce? Alex, the head of the furniture category in Amazon's key account team, offers relevant suggestions.
The global furniture market size is still growing continuously. It is estimated that by 2024, the global furniture market volume will reach 766.2 billion US dollars. The market is expected to grow at a compound annual growth rate (CAGR) of 5.02% annually from 2024 to 2028.
（Alex, the head of the furniture category in Amazon's Key account team）
In the global cross-border e-commerce market, the United States takes the lead, with an estimated market size of 253 billion US dollars in 2024, followed by Germany, France, the United Kingdom and Japan. American furniture and home furnishing consumers are mainly aged between 25 and 44, accounting for 57.7%. When choosing furniture, 84% of American consumers tend to purchase new furniture.
Which product categories are suitable for cross-border e-commerce? Relevant data show: The largest subcategory is living room furniture, with an estimated market size of 227.7 billion US dollars in 2024. Other major categories include bedroom furniture, kitchen furniture, dining room furniture, office space furniture, children's room furniture, foyer furniture, and bathroom furniture, etc. Different categories of furniture may vary in terms of consumer focus, hot sales period, color, and size among different overseas markets. The brand needs to conduct in-depth market research.
Which product categories are suitable for cross-border e-commerce? Relevant data show: The largest subcategory is living room furniture, with an estimated market size of 227.7 billion US dollars in 2024. Other major categories include bedroom furniture, kitchen furniture, dining room furniture, office space furniture, children's room furniture, foyer furniture, and bathroom furniture, etc. Different categories of furniture may vary in terms of consumer focus, hot sales period, color, and size among different overseas markets. The brand needs to conduct in-depth market research.
At present, there are four relatively mature models for cross-border e-commerce: the traditional B2B model, the agency operation model, the joint operation model, and the self-operation model. As time goes by, the requirements for brands become higher and higher, and it is necessary to solve the construction of five core capabilities: team, brand operation, product selection, production and supply chain, inventory and logistics. Amazon can provide a full system of empowerment for enterprises from novice store opening to advanced marketing.
2《Successful experience in the overseas expansion of furniture categories》
Product selection strategy? Low-risk entry strategy?
How can furniture categories succeed in going global? Liu Danling, the person in charge of e-commerce at Shengwei Group, provided an analysis from different perspectives.
2《Successful experience in the overseas expansion of furniture categories》
Product selection strategy? Low-risk entry strategy?
How can furniture categories succeed in going global? Liu Danling, the person in charge of e-commerce at Shengwei Group, provided an analysis from different perspectives.
（Liu Danling, the head of e-commerce at Shengwei Group）
First comes the selection of the target market. The United States and the European Union are the largest furniture importers, accounting for more than half of the global market. Emerging markets such as Southeast Asia and India have a relatively high demand for mid-to-low-end furniture, and the competition is relatively small. Consider the market size, consumption capacity and cultural preferences to select the appropriate overseas target market.
Secondly, there are category and management issues. Detailed market research and consumer insights, precise product positioning and differentiation strategies, efficient supply chain management and inventory control, the formulation of reasonable marketing and promotion plans, and the optimization of user experience and after-sales service, every link must be implemented in place.
Secondly, there are category and management issues. Detailed market research and consumer insights, precise product positioning and differentiation strategies, efficient supply chain management and inventory control, the formulation of reasonable marketing and promotion plans, and the optimization of user experience and after-sales service, every link must be implemented in place.
The third is the product selection strategy. During the product selection process, it is necessary to take into account the needs and preferences of consumers, conduct market research, and choose those products that have been verified by the market for sale. At the same time, big data analysis can also be combined to understand the popularity of the product and adjust the product selection strategy according to the trend. For factory sellers, it is advisable to give priority to products that sell well offline. Products that have been verified by the market also have a higher probability of successful online sales. At the same time, it is important not to stick to it blindly, as furniture is a product with high decision-making costs. If it doesn't sell well, clear the inventory in time and change the style to avoid incurring excessive storage costs.
The last point is the low-risk entry strategy, especially for beginners in cross-border e-commerce. If minimizing market investment is crucial, Liu Danling suggests that small-scale trial sales in the initial stage, active market feedback, and rapid product iteration are key. At the same time, it is necessary to do a good job in initial capital planning and liquidity management, etc.
3《Break through the growth bottleneck and carry out comprehensive marketing for overseas brands》
Which enterprises are soaring against the wind? What did they do right?
It has been ten years since cross-border e-commerce began, and it has long passed the primary era of low prices and homogenization. In the future, brands that focus on quality will enter a golden period of going global, said Jacky, the founder of Shenzhen Leiteite, in his sharing. Therefore, Shenzhen furniture, which represents high quality and innovative design, has great potential.
The last point is the low-risk entry strategy, especially for beginners in cross-border e-commerce. If minimizing market investment is crucial, Liu Danling suggests that small-scale trial sales in the initial stage, active market feedback, and rapid product iteration are key. At the same time, it is necessary to do a good job in initial capital planning and liquidity management, etc.
3《Break through the growth bottleneck and carry out comprehensive marketing for overseas brands》
Which enterprises are soaring against the wind? What did they do right?
It has been ten years since cross-border e-commerce began, and it has long passed the primary era of low prices and homogenization. In the future, brands that focus on quality will enter a golden period of going global, said Jacky, the founder of Shenzhen Leiteite, in his sharing. Therefore, Shenzhen furniture, which represents high quality and innovative design, has great potential.
（Jacky, the founder of Shenzhen Laitemate）
Jacky focused on sharing the successful cross-border e-commerce cases of enterprises such as Huabao New Energy and Zhiou Technology, and elaborated in detail on the Amazon agency operation model. From product selection and inventory preparation, global store opening, meticulous operation, finance, customer service to logistics, technology, marketing promotion, one-stop service. Amazon can offer comprehensive sales and operation services, such as brand marketing, North American supermarket platforms, independent website operation, advertising optimization, etc., empowering enterprises' cross-border e-commerce through multiple channels.
In the sharing, Jacky emphasized the issue of micro-innovation in products, that is, there is a difference between the understanding of enterprises and the perception of overseas market consumers. It requires a refined product selection process such as extensive market research, sample sending, sample evaluation, sample rectification, and sample sealing confirmation, as well as multi-dimensional market research, to possibly create a bestseller. At the same time, visual ability, social media operation ability, It is an essential capability for cross-border e-commerce brands.
4《A Full-chain logistics Guide and Risk Management for Medium and Large-sized Furniture Going Global》
What is the first leg of cross-border travel? How to optimize logistics costs? How to manage risks?
What are medium and large-sized products? Mr. Shen, the sales general manager of Wuyouda Logistics, shared that items weighing over 20 pounds per piece are called medium and large-sized products. It is necessary to understand their dimensions and logistics requirements, and at the same time, rationally plan logistics costs, warehousing costs, and customs clearance costs.
4《A Full-chain logistics Guide and Risk Management for Medium and Large-sized Furniture Going Global》
What is the first leg of cross-border travel? How to optimize logistics costs? How to manage risks?
What are medium and large-sized products? Mr. Shen, the sales general manager of Wuyouda Logistics, shared that items weighing over 20 pounds per piece are called medium and large-sized products. It is necessary to understand their dimensions and logistics requirements, and at the same time, rationally plan logistics costs, warehousing costs, and customs clearance costs.
（Mr. Shen, the sales General Manager of Wuyouda Logistics）
At present, the main logistics methods are first and foremost the first leg to the warehouse, that is, factory production, domestic storage, transportation to overseas warehouses through international logistics, and then the last leg distribution, that is, the entire process from overseas platforms, picking and packaging, delivery to user signature for receipt. At present, the main risks in cross-border e-commerce logistics lie in the lack of understanding of logistics requirements, unreasonable product structure, violent transportation and damage, logistics cycle and warehousing logistics, etc. In response to this, Wuyouda Overseas Warehouse can provide services such as one-piece shipment for medium and large items, B2B distribution, transfer and large item truck delivery, using professionalism to help cross-border e-commerce brands solve their worries.
5 Said Testing & Particle Award
Help enhance the quality of home furnishings and promote brand globalization
Sai De Testing has always been committed to providing comprehensive and professional quality inspection services for the global home furnishing industry. Ensure that every home product meets the highest quality standards, bringing consumers a safe, comfortable and healthy living experience. During this process, we have established deep cooperative relationships with many well-known brands, jointly promoting the quality improvement and brand globalization of the home furnishing industry.
5 Said Testing & Particle Award
Help enhance the quality of home furnishings and promote brand globalization
Sai De Testing has always been committed to providing comprehensive and professional quality inspection services for the global home furnishing industry. Ensure that every home product meets the highest quality standards, bringing consumers a safe, comfortable and healthy living experience. During this process, we have established deep cooperative relationships with many well-known brands, jointly promoting the quality improvement and brand globalization of the home furnishing industry.
（Cui Jia, deputy director of Sede Testing）
Cui Jia, deputy director of Sede Testing, introduced that the Quality Point Award, as an authoritative award in the home furnishing industry, takes "quality-driven and multi-dimensional development" as its core task and deeply explores the quality and technical benchmarks in the furniture industry. A comprehensive and all-round evaluation was conducted on the participating brands and products from multiple dimensions such as "quality innovation", "quality stability maintenance", "product quality", and "consumer experience".
Through the professional services of Sede Testing and the authoritative recognition of the Quality Point Award, it helps home furnishing enterprises continuously improve product quality, meet the demands of domestic and international markets, break through the technical barriers in the international market, and enhance the international competitiveness of their products. Explore the development trends of overseas markets together with enterprises and help brands showcase their charm on the international stage.
Through the professional services of Sede Testing and the authoritative recognition of the Quality Point Award, it helps home furnishing enterprises continuously improve product quality, meet the demands of domestic and international markets, break through the technical barriers in the international market, and enhance the international competitiveness of their products. Explore the development trends of overseas markets together with enterprises and help brands showcase their charm on the international stage.
（The leaders of the Shenzhen Furniture Association took a group photo with the official Amazon team and the sharing guests）
Chinese furniture brands are optimistic about the new opportunities presented by cross-border e-commerce and brand globalization. The Shenzhen Furniture Industry Association will rely on services such as the association, exhibitions, and testing, and collaborate with platforms like Amazon to fully promote the overseas expansion of high-quality furniture category brands.
