黛柏睿past：The development history of Dai

黛柏睿past Dialogue

加友

The development history of Daiborui Furniture Manufacturing Co., LTD
Guangzhou DEBRAH Furniture Manufacturing Co., Ltd. was established in 1996. After nearly 30 years of development, it has become an international high-end furniture enterprise integrating R&D, production and sales. The following are its key development processes:
1. Start-up and Brand Foundation (1996-2003)
In 1996, Ms. DEBRAH founded the workshop, focusing on original furniture design. The first C153 functional coffee table was a bestseller in Europe, laying the foundation for the brand's internationalization.
In 1999: Signed a contract with the world-renowned metal furniture design company "DEING" to enhance design capabilities.
In 2000, the C177 series of multi-functional coffee tables were launched, further consolidating the market position.
In 2003: Completed the global market network layout and entered over 130 countries and regions through authorization, agency and other means.

2. Scale and International Expansion (2004-2015)

In 2008, a 110,000-square-meter modern industrial park and an 8,000-square-meter exhibition hall were built in Jianggao, Guangzhou, enhancing production capacity and display capabilities.

In 2010, the company's product exports increased to over 130 countries, and it was awarded the title of "Outstanding Enterprise" by the Guangdong Furniture Association.

2011-2015: Completed the global registration of the DEBRAH'S brand and deepened cooperation in the international high-end market.

3. Brand Upgrading and Domestic Market Expansion (2016-2020)

2017

Chairman Zhang Yufang was awarded the title of "The Most Socially Responsible Entrepreneur in Guangzhou".

The enterprise has been awarded the title of "Top 100 Brand Enterprises in Guangzhou" and the "Peak Design Asia-Pacific Excellence Award".

The domestic brand franchise strategy was launched, and the specialty stores expanded rapidly.

2020

Integrate the indoor home system and expand the field of smart home.

There are over 70 domestic specialty stores and the domestic sales volume has exceeded 100 million yuan.

4. Management Upgrade and Business Deepening (2021 to Present)
2021

In collaboration with Zhengrui Consulting, we carried out organizational planning and management upgrades, optimized the supply chain and performance appraisal system, and shortened the order cycle by 40%.

Launch the D 'Arte series, strengthen the light luxury positioning, and adopt high-end materials such as Amazon Green luxury stone.

2022

Establish a "move-in ready" business segment to serve the comprehensive needs of high-end property owners.

2023

Expand the categories of outdoor furniture and optimize the overall design system.