黛柏睿past:The development history of Daiborui Furniture Manu

黛柏睿past Dialogue
加友

The development history of Daiborui Furniture Manufacturing Co., LTD

Guangzhou DEBRAH Furniture Manufacturing Co., Ltd. was established in 1996. After nearly 30 years of development, it has become an international high-end furniture enterprise integrating R&D, production and sales. The following are its key development processes:

1. Start-up and Brand Foundation (1996-2003)

In 1996, Ms. DEBRAH founded the workshop, focusing on original furniture design. The first C153 functional coffee table was a bestseller in Europe, laying the foundation for the brand's internationalization.

In 1999: Signed a contract with the world-renowned metal furniture design company "DEING" to enhance design capabilities.

In 2000, the C177 series of multi-functional coffee tables were launched, further consolidating the market position.

In 2003: Completed the global market network layout and entered over 130 countries and regions through authorization, agency and other means.

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2. 规模化与国际化扩张（2004-2015）

2008年：在广州江高建成11万平方米现代化工业园区及8000平方米展厅，提升产能与展示能力。

2010年：产品出口增至130多个国家，获广东家具协会“优秀企业”称号。

2011-2015年：完成DEBRAH'S品牌全球注册，深化国际高端市场合作。

3. 品牌升级与国内市场开拓（2016-2020）

2017年：

董事长张钰枋获“广州最具社会责任感企业家”称号。

企业获“广州品牌百强企业”及“尖峰设计亚太优胜奖”。

启动国内品牌加盟战略，专卖店迅速扩张。

2020年：

整合室内家居系统，拓展智能家居领域。

国内专卖店达70多家，内销额破亿。

4. 管理升级与业务深化（2021至今）
2021年：

携手正睿咨询进行组织规划与管理升级，优化供应链与绩效考核体系，订单周期缩短40%。

推出D’ARTE系列，强化轻奢定位，采用高端材质如亚马逊绿奢石。

2022年：

组建拎包入住业务板块，服务高端业主全案需求。

2023年：

拓展户外家具类别，优化全案设计系统。