梦百合pirit：Dreamland made its debut at th

梦百合pirit Dialogue

加友

Dreamland made its debut at the Shanghai International Hotel Exhibition, driving the industry's "experience upgrade" with its sleep scene solutions.

According to data from iiMedia Research, the market size of China's sleep economy successfully exceeded 534.93 billion yuan in 2024. The market size of the "sleep economy" has shown explosive growth, and consumers' demand for "deep sleep experiences" has forced the hotel industry to accelerate its upgrading.

From March 31st to April 3rd, Dreamland Home Furnishing made its appearance at the 2025 Shanghai International Hotel Engineering Design and Supplies Expo (HOTEL&SHOP PLUS) as an "expert in hotel sleep scene Solutions", attracting the enthusiastic attention of the visitors.

Against the backdrop of intensified industry competition and the rise of the sleep economy, Dreamland not only demonstrated the core competitiveness of its hotel direct procurement business and the innovative "0-pressure room" cooperation model, but also showcased products such as pillows, sofas, mattresses, smart beds, and customized items developed and designed for hotel scenarios under the theme of "0-pressure Life Experience Space". These products will not only significantly enhance the travel and stay experience of hotel guests, but also bring more thoughts to improving the value of hotel space through the innovative layout of Dreamland's 0-pressure hotels.

Innovate the direct procurement model of hotels
Help partners enhance supply chain efficiency

Driven by both digital transformation and consumption upgrade, an efficiency competition is sweeping through the hotel supply chain sector. At a time when the hotel industry is generally under pressure to "reduce costs and increase efficiency", Dreamland's hotel direct procurement business, with its dual engines of global production capacity and hardcore product research and development, has restructured the value chain of the traditional supply chain.

Through a forward-looking global production capacity layout, Dreamland has invested in building six major production bases in China, the United States, Serbia, Thailand, Spain and other places, establishing an "end-to-end" direct procurement system. By adopting a dual-track model of large-scale production of standardized products and flexible delivery of customized services, it has shortened the supply chain hierarchy and effectively helped hotel groups reduce procurement costs.

On the product side, the core products developed and launched by Dreamland, such as 0-pressure pillows, 0-pressure mattresses, and 0-pressure smart beds, are highly suitable for the high turnover rate accommodation scenarios in hotels. All Dreamland 0-pressure products have undergone 114 processes, 80,000 durability tests, and 136 quality inspections. With the support of the patented technology "non-temperature-sensitive 0-pressure cotton", they offer both comfort and support, providing users with a more immersive sleep experience. While alleviating travel fatigue, they effectively increase the duration of deep sleep for users. Thereby enhancing the travel experience of hotel users and the word-of-mouth effect of the hotel.

Based on its 0-pressure product matrix, Dreamland has collaborated with partner hotels to launch the "0-Pressure Room" brand. By providing 0-pressure product packages to partner hotels, it has reduced the initial investment costs and risks for hotel owners, while achieving a dual improvement in brand premium and user experience.

This model has gained favor from many hotel brands. Since the establishment of the "0 Pressure Room "brand by Dreamland in 2012, more than 10,000 hotels have cooperated with Dreamland's "0 Pressure Room", creating over 1.3 million 0 pressure rooms. Many travelers have been "influenced" by Dreamland's sleep products during their business trips and have become loyal users of the brand.

In addition, with the diversified development of hotel brand demands, Dreamland has broken through its traditional supplier role and evolved from direct product procurement to flexible and diverse cooperation models, including brand collaboration, customized services, and joint marketing. For example, at the brand cooperation level, jointly promote the Dreamland brand with the hotel to enhance the brand value of both sides. At the level of customized services, provide customized products and services based on the specific needs of the hotel. In terms of marketing, they jointly plan marketing activities to expand the market influence of both sides. The flexible cooperation model undoubtedly effectively amplifies the brand advantages of both sides, achieving a win-win effect.

The world's first hotel with smart beds in all guest rooms
Reshape the value of hotel space

In addition to conducting supply chain cooperation with major hotel brands, Dreamland has delved deeper into the value of hotel space.

Shortly before the exhibition, on March 24th, the world's first hotel with smart beds in all guest rooms - Dreamland Zero Pressure Hotel - officially opened in Shanghai. The hotel boldly innovated, equipped all guest rooms with Dreamland smart beds, and raised the threshold of "deep sleep experience" in the hotel industry with its technological strength.

According to research data from iiMedia Research, the national sales volume of the Dreamland smart bed is number. The "seven modes", adjustable lumbar support, back and leg massage, flexible wake-up, and intelligent sensing functions of the Dreamland smart bed precisely address the pain points of business travelers such as travel fatigue and back pain, and have a high degree of fit with hotel application scenarios.

Dreamland Zero Pressure Hotel is also the first new retail hotel in China where all sleep aid products, sofas and furniture can be purchased upon experience. All the pillows, mattresses, smart beds, sofas and custom-made products in the hotel are independently developed and produced by Dreamland Home. Relying on the "hotel experience + instant retail" model, it breaks through the limitations of traditional channels. This model not only significantly optimizes the consumer experience but also opens the door to new retail for hotels, building a second growth curve in an increasingly complex market environment.

In addition, Dreamland 0 Pressure Hotel is committed to creating an immersive "0 Pressure living experience space". Through diverse living Spaces such as the "Water Painting Huaiyang" Chinese restaurant, Manchester United Fan bar, all-day dining restaurant, shared office space, outdoor bar counter, small swimming pool, multi-function hall, gym and golf simulation putting field, it enhances the sense of life and value of guests' stay.

Since its trial operation at the beginning of this year, Dreamland 0 Pressure Hotel has gained recognition from many guests and attention from the industry. The hotel will open up a franchise model and has already formed a professional engineering service team for major clients. This professional team can provide full-cycle services from space design, customized production to marketing implementation. In the future, Dreamland 0 Pressure Hotel will gradually output hotel management services to further enhance the hotel's operational service capabilities.

Respect every passenger
Effectively help passengers solve their pain points

Ni Zhanggen, the chairman of Dreamland Home Furnishing, once introduced that the original intention of Dreamland in launching the hotel channel business was to "change the wrong concept of Chinese people sleeping on hard beds". Ni Zhanggen said that during his business trips and hotel stay, he found that many hotels' beds were "too hard", causing excessive pressure on the waist and back and making it difficult to fall asleep. Therefore, Ni Zhanggen would take a Dreamland 0-pressure thin pad with him every time he went on a business trip. It can be rolled up and compressed to put in the suitcase, and then spread on the hotel bed when arriving at the hotel.

The original intention of Dreamland launching the "0-pressure Room" brand is not only to promote its products and brand through hotel channels, but also to enable more travelers to enjoy comfortable sleep and thereby recognize the harm of hard beds to the waist and spine as well as sleep, and establish a scientific concept of sleep.
The Dreamland 0 Pressure Hotel is a very good vehicle for me to change the wrong notion of Chinese people sleeping on hard beds with my original intention. In this hotel, the moment you lie down to sleep, your back will tell you that it's right not to sleep on hard beds. Ni Zhanggen said.

In addition, Ni Zhanggen also introduced that in the design and operation of the Dreamland 0 Pressure Hotel, "solving the pain points of guests and making them feel the real help" is the starting point of the hotel. For example, to enhance the friendliness to women, the Dreamland 0 Pressure Hotel has banned smoking throughout the area. For instance, it has hired a team of senior chefs and selected high-quality ingredients to cook high-end Huaiyang cuisine for guests.

Under the trend where "healthy sleep" has become one of the core competitiveness of hotels, Dreamland has consolidated its supply chain foundation through direct procurement business, opened up an experience value-added track with the 0-pressure room model, and then set a benchmark through Dreamland 0-pressure hotels, building an ecological closed loop covering both B-end and C-end. Dreamland is demonstrating that the sleep scene is not a cost item but a key engine driving the hotel industry from "room rate competition" to "experience value-added". In this "sleep revolution" sweeping through the global hotel industry, the innovation capabilities of China's supply chain are providing their own answers.