朗萨家私pirit：Let's learn about the corporat

朗萨家私pirit Dialogue

加友

Let's learn about the corporate culture of Langsa Home Furnishing together

Corporate Mission - Designing a Better Life for hundreds of millions of Families - Through original design, we provide hundreds of millions of families with high-quality and cost-effective home products and high-quality home services, meeting people's aspirations and pursuits for a better life, and truly becoming a designer of a better life.

Langsa Home Furnishing "Serves hundreds of millions of families" : Since its establishment, Langsa Home Furnishing has served tens of millions of families. From tens of millions to hundreds of millions, it represents the leapfrog development of Langsa Home Furnishing in the future and its long-term expectation of serving hundreds of millions of families across the country.

Langsa Home Furnishing provides services with "original design" : Langsa Home Furnishing takes original design as its core competitiveness, constantly innovates and upgrades its design concepts, integrates the connotation of a better life advocated by Langsa Home Furnishing into product and space design, and creates a better life for hundreds of millions of families.

Langsa Home Furnishing offers services for a "Better life" : What Langsa Home Furnishing provides to consumers and partners is not only home furnishing products, but also value propositions and methods that can achieve a better life. Langsa Home Furnishing integrates great love into product design, brings benevolence into customer service, demonstrates value through quality and wins trust with sincerity.

The long-term mission of Langsa Home Furnishing: With the brand positioning of a full-house home furnishing service provider, Langsa Home Furnishing, with the start-up mindset and fighting spirit of a "second entrepreneurship", aims to transform and upgrade its enterprise development strategy from "product manufacturer" to "life service provider", better fulfill its social and corporate responsibilities, and create a better life for hundreds of millions of families.

Corporate Vision

-- Be a leading full-house home furnishing service provider --

The future development goal of Langsa Home Furnishing is to become a first-class "full-house home furnishing service provider" that is trusted by society, satisfied by customers, proud of employees and leading in comprehensive strength.

Langsa Home Furnishing leads in comprehensive strength: The leading position of Langsa Home Furnishing is reflected in its leading comprehensive strength, not in a specific range or in scale, but in the formation of its own differentiated comprehensive competitive advantage, and this advantage can continue to grow and develop.

The six cores of the "Comprehensive Leading Strategy" : Through the comprehensive leading strategy, Langsa Home Furnishing mainly focuses on two aspects: advanced cultural concepts and clear strategic positioning. It strives to achieve comprehensive leadership in six core aspects: design and research and development, production processes, technological innovation, service quality, supply chain relationships, and operation management.

Strategic transformation into a full-house home furnishing service provider: Langsa Home Furnishing has achieved a transformation and upgrading of its enterprise development strategy from "manufacturer" to "service provider", taking "full-house home furnishing service provider" as its long-term brand differentiation development strategy in the future. It aims to enhance the added value of products and the brand through humanized customer service and achieve diversified and coordinated development across regions. To grow into a first-class home furnishing enterprise that is trusted by society, satisfied by customers, proud of employees and leading in comprehensive strength.

Enterprise values

Enterprises do good and fulfill their responsibilities

Being responsible to customers, employees, society and one's own actions is Chairman Wu Yingrong's personal creed, and it is also the corporate creed of Langsa Home Furnishing.

Be responsible for customers - everything is centered around serving customers. Customer satisfaction is the criterion for testing the success of Langsa's market strategy, and consumer loyalty is the cornerstone of Langsa's long-term profitability. Therefore, since its establishment, Langsa Home Furnishing has always attached great importance to the quality of its products and services, and has taken a series of measures to enhance customer satisfaction and loyalty. Customer-oriented, respecting and understanding customers, having a forward-looking service awareness, and providing outstanding services to customers.

Langsa has always adhered to the customer tenet of "providing high-quality and cost-effective products to the target consumer group". The people of Langsa always believe that good products come from good employees, raw materials, equipment and environment. Chairman Wu Yingrong proposed that for an enterprise or brand to secure a place in the market competition, product quality is the fundamental guarantee. Only by doing a good job in product quality can there be a chance to touch upon the deeper aspects of an enterprise. To ensure the quality of the products, Wu Yingrong spared no effort.

In terms of product design, most home furnishing manufacturing enterprises simply copy each other's designs, and there is no question of "design" at all. After all, this part requires a lot of money. However, Langsa is never ambiguous in design. Every product is carefully designed by designers and repeatedly produced through practice before being finally formed and sold at the market terminal. In terms of production equipment, Langsa has bid farewell to traditional pure manual manufacturing and adopted the world's most advanced production equipment at present, including many intelligent production equipment such as automatic painting and automatic forming. Each set of equipment demonstrates Langsa's leading position in manufacturing.

In terms of environmental protection, Langsa ensures the quality of its products by optimizing and upgrading the production environment. Wu Yingrong said that the new factory of Langsa covers a total area of 150,000 square meters. The purchase and installation of environmental protection equipment alone cost tens of millions of yuan. Although the cost is a bit high, in his opinion, it is a must. Only by properly treating the waste gas, waste water and other substances produced during the production process can a stable production environment be provided for the enterprise and a stable development environment be brought to the city.

In addition, Langsa Home Furnishing continuously builds internal and external solutions to win customer satisfaction and loyalty, conducts customer satisfaction surveys in the market to obtain first-hand information on product evaluations, and gains customer loyalty through excellent after-sales service.

Being responsible for employees - Langsa Home Furnishing adheres to the concept of "people-oriented, respecting human nature, and allowing people to work and live with dignity and a sense of achievement". Over the years, it has been providing employees with a safe working environment, comfortable living space and satisfactory welfare benefits, making every employee feel the harmony and warmth of the Langsa family.

Langsa Home Furnishing has also established a mutual aid fund within the company to support and assist employees whose families are in difficulty or who encounter unexpected events. At the same time, the company also takes the initiative to help employees solve difficulties such as their children's school enrollment, job hunting and home purchase, allowing employees to work with peace of mind and without any worries.

Socially responsible - Langsa Home Furnishing adheres to the concept of serving the country through industry to run the enterprise well and continuously grow and develop itself, actively contributing to society: by undertaking the relevant responsibilities of social organizations such as chambers of commerce and associations, it actively assumes social roles; He has donated supplies to disaster relief activities many times and provided financial assistance to poor students, giving back to society with love.

Two fulcrums: persistent striving and continuous innovation

Persist in striving - always maintain the drive and passion for starting a business, keep a start-up mindset of "starting from scratch" and a spirited state of high morale

Continuous innovation - Proactively adapt to the trends of The Times, constantly promote innovation in concepts, technologies, management, and services, and ensure that innovation runs through all aspects of the enterprise and is continuously passed down

"Persisting in striving" represents the spiritual character and mission responsibility of the Langsa people - always maintaining the drive and passion for entrepreneurship. It is required that the people of Langsa Home Furnishing always maintain a start-up mindset of "starting from scratch" and an energetic and spirited state of mind: that is, it is required that the management of the enterprise be vigilant even in times of peace and keep the leading position in strategic decisions. Production and research and development adhere to technological innovation to enhance product quality and production efficiency. Business expansion closely follows the market development trend and strives to maximize the value of the enterprise and itself.

"Continuous innovation" reflects the development characteristics and driving force of the home furnishing industry, emphasizing inheritance and continuous innovation. It means actively adapting to the trend of The Times, constantly promoting innovation in concepts, technologies, management and services, allowing innovation to run through all aspects of the enterprise, making it a prevailing trend throughout the company, continuously passing it on, and promoting the long-term prosperity of Langsa Home Furnishing.

Three standards: integrity, collaboration, and striving for First place

Honesty - Treat customers with sincerity and keep promises, strictly fulfill every promise made to customers, strictly adhere to business ethics, establish corporate reputation, and gain the trust of consumers and partners.

Collaboration - Internally, all sectors develop in a coordinated manner, with the front end and terminals moving in unison, departments cooperating with each other, and employees working in unity and collaboration. Cooperate sincerely with partners externally for mutual benefit and win-win results.

Strive for the first - Maintain the spirit of always striving for the first. Be ambitious about your career, have a "wolf-like" attitude towards your goals, strive to be the First in the process, and be accountable for the results. Keep challenging and continuously improving.

"Honesty and integrity" reflect the essential characteristics of the Langsa people, treating them sincerely and keeping them trustworthy. This is the most fundamental corporate gene of the Langsa people. Strictly fulfill every promise to customers, strictly adhere to business ethics, establish corporate reputation, and be a trusted full-house home furnishing service provider for consumers and partners.

"Synergy" reflects the development requirements of home service enterprises. Internally, all sectors develop in a coordinated manner, with the front end and terminals moving in unison, departments cooperating with each other, and employees working in unity and collaboration. Externally, they cooperate sincerely with partners for mutual benefit and win-win results, ultimately achieving comprehensive, efficient and sustainable development.

"Striving for the First" reflects the value orientation of the Langsa people, requiring them to maintain the spirit of always striving for the first in the work process. This is mainly manifested in having "ambition" for one's career, "wollenness" for goals, "striving for the First place" in the process, and "being accountable" for the results. One constantly challenges and continuously improves, contributing to oneself, to Langsa, and to hundreds of millions of families, and leading together with Langsa Home Furnishing.