美廷理创Diary：Meiting New News | Leaders fro

美廷理创Diary Dialogue

加友

Meiting New News | Leaders from Juran Home visited Meiting Lichuang to jointly explore the new direction of home furnishing in the future

On March 14th, Mr. Liu Fei, Vice President of Juran Home Furnishing and General Manager of Southwest Theater, along with his team, visited the headquarters of Shenzhen Meiting Lichuang Home Furnishing Group Co., LTD. They conducted in-depth Tours of the exhibition halls of various brands under the group and held discussions with the group's senior management on industry trends, jointly exploring new paths for the upgrading and innovative development of home furnishing consumption. This visit not only demonstrated Meiting Lichuang's diverse layout and profound strength in the home furnishing field, but also injected new inspiration into the industry's development through the integration of original design and international brands.

1. Yinyi High-end Whole-house Customization Exhibition Hall

The Yinyi Exhibition Hall, which was newly upgraded on March 13th and completed this time, has become one of the biggest highlights. Through the innovative design of "intelligence + aesthetics", the smooth texture of the drawer cabinet, the processing technique of the solid wood board with sharp edges and curves removed, the intelligent entrance system, the open space layout and concealed storage, as well as the design of the secret room space, have won frequent praise from visitors. The exhibition hall is based on Italian light luxury, deeply integrating functionality and artistry to showcase the infinite possibilities of high-end customization.

2. Free Space Exhibition Hall

Taking the saddle leather series products as the core, the Free Space exhibition Hall creates unique and ingenious home artworks through material collision and process innovation. Among them, the saddle leather cabinets that have been placed in the exhibition hall for over ten years still maintain an outstanding texture. The characteristics of not deforming or fading confirm the dual quality of the material and craftsmanship, becoming the focus of visitors' discussions.

3. Long exhibition hall

As an original furniture brand that has deeply collaborated with designer Zhou Chenchen, the "Changchang" exhibition hall has become another highlight of this visit with its stunning product design, meticulous detail craftsmanship and high-end luxurious texture. Its design concept of integrating Eastern philosophy with modern aesthetics is highly consistent with Meiting Lichuang's development strategy of "driving quality through design". In the future, both sides will carry out more innovative attempts in the original field.

4. American Elise Mattress Showroom

With a 120-year history, the back-supporting mattress brand Yilisi adheres to the core concept of "A century of back-supporting, supporting love", providing consumers with healthy sleep solutions through the combination of handcrafted techniques and scientific support technologies. In the exhibition hall, Mr. Liu Fei and his team gained a thorough understanding of the brand's history and product technology, and highly recognized its dual advantages of "back protection + comfort".

5. Est Exhibition Hall

Focusing on functional sofas, Yisite creates an open and free interactive space. The product is based on ergonomics. Through an adjustable structure and multi-functional design, it meets the comfort needs and social interaction in home scenarios, providing a "flexible + practical" solution for modern family life.

6. Merui Exhibition Hall

Meiting Meirui is characterized by "replica of big brands + original design", focusing on the flexible combination and spatial adaptability of modular sofas. In the exhibition hall, modular sofas, through the combination of diverse forms and high-end fabrics, perfectly interpret the design concept of "coexistence of comfort and aesthetics", inspiring visitors' boundless imagination about modern home life.

7. Jipin Space Exhibition Hall

As an "expert in living rooms and dining rooms", Jipin Space adheres to the core concept of "specializing in stones and excelling in living rooms", focusing on high-end customization for living room and dining room scenarios. In the exhibition hall, the collision of natural stone and modern design is the most distinctive feature: the fine texture of the marble coffee table and the hard lines of the metal base complement each other, and the wooden dining table is paired with artistic dining chairs, perfectly interpreting the spatial philosophy of "coexistence of practicality and aesthetics".

8. Shimu Tea Space Exhibition Hall

With the theme of Oriental charm, Shimu Tea Space integrates natural wood with modern design. Through the collision of Eastern aesthetic language and Western craftsmanship, it creates a tea space that combines cultural depth with modern texture. In the exhibition hall, the combination of classical furniture and modern installation art perfectly interprets the cultural concept of "making friends over tea and conveying emotions through wood".

During the visit, Mr. Liu Fei highly praised Meiting Lichuang's breakthroughs in original design, brand operation and product quality, and had in-depth exchanges with the group's senior management on topics such as home consumption trends, supply chain optimization and scenario-based experiences. He stated that Juran Home will continue to deepen its strategic cooperation with Meiting Lichuang, jointly exploring the full-chain upgrade of "products + services + experiences", and bringing consumers a more high-quality home lifestyle.

In the future, Meiting Lichuang will continue to take "design + technology" as the dual engines, integrate global high-quality resources, create a diversified and scenario-based home ecosystem, and inject new impetus into the development of the industry!