和砚家居past：The development history of Hey

和砚家居past Dialogue

加友

The development history of Heyan Home Furnishing in Guangdong Province

Company Establishment and Background (2019) Guangdong Heyan Home Furnishing Co., Ltd. was established on May 20, 2019

Brand Positioning and Initial Development (2019-2022) \ nProduct Line Layout: In the early stage, the company focused on office furniture and launched three brand series: "Heyan · Guan" (fashionable Chinese-style office furniture), "Heyan · Ting" (Zan-inspired minimalist office furniture), and "Heyan · Wu" (Oriental Light Luxury rosewood office furniture), emphasizing the combination of "Chinese genes" and modern aesthetics. Market Expansion: In 2022, Heyan Home Furnishing further extended into the civilian furniture sector, adding three new brands: "Heyan · Yan" (original Chinese-style living furniture), "Heyan · Pin" (Oriental elegant luxury rosewood furniture), and "Heyan · Xing" (whole-house solid wood custom home furnishing), thus forming a full-category layout covering office, civilian, and whole-house decoration. Brand activities: Actively participate in industry exhibitions, such as attending the 47th China International Furniture Fair in 2025, and enhance brand influence through the display of design concepts and products

Strategic Upgrade and Layout of the Whole-House Decoration Track (2024) Whole-house Decoration Business Launch: In March 2024, Heyan Home Furnishing officially established its whole-house decoration line, announcing its entry into the one-stop high-end whole-house decoration market, covering the entire chain of services including design, main materials, construction, customization, furniture and soft furnishings, with the target coverage of home, club, hotel and office scenarios. Innovation-driven: The company has proposed to enhance its service capabilities through "innovation-driven, lean operation, and digital empowerment", and has established a subsidiary, Yilan (Zhongshan) Home Furnishing Co., LTD., to further integrate industrial chain resources. Management structure: General Manager Chen Qiongfang holds 51% of the shares and leads the company's strategic direction. She emphasizes customer needs as the core and promotes the fashionable and modern expression of Chinese-style home furnishings