左右家居past：From 1986 to 2000: Brand explo

左右家居past Dialogue

加友

From 1986 to 2000: Brand exploration period. In 1986, Huang Huakun, the chairman of Zuo You Furniture, founded a small furniture workshop. Three years later, a big fire burned down the factory building. After regrouping, he and his partners founded the Blue Sky Furniture City. Due to overoperation leading to operational difficulties, the partners' differences grew increasingly wide. In 1991, Huang Huakun withdrew from the mall, carrying 1 million yuan in cash, and decided to go it alone.

In 1995, the Zuoyou brand was officially registered. In the same year, the Zuoyou Living Room Life Store was established, which was the first situational furniture store in China. At this stage, the essence of Zuoyou furniture was the founder's initial exploration of the business.
2001-2012: Brand growth period. In 2001, "Zuoyou Furniture Co., LTD." was officially registered. In 2005, Chen Zhonghe, the coach of the Chinese women's volleyball team, was signed as the brand ambassador. In 2007, the Nafier brand was established. In 2008, Pollock and Zuoyou Fabric were founded. In 2011, Zuoyou International was established. In 2012, Zuoyou Health was founded. This stage is the one that determines the diversification of furniture categories.

From 2013 to 2020: A period of brand transformation, Zuoyou Furniture fully launched the Happiness Project, signed brand ambassadors, re-refined the brand slogan, initiated brand public relations activities, achieved multi-location production base layout, added categories such as Zuoyou Function, Zuoyou Qiankun, and Zuoyou Customization, and initiated channel penetration and channel empowerment.