
华鹤家具Diary Dialogue
Full-case paint customization with unique features, Huahe Home Furnishing has a distinctive taste

Huahe, founded in 1956, adheres to the craftsmanship spirit of professionalism, dedication, striving for excellence and continuous innovation. With 60 years of focus on home furnishing taste, it is a leading enterprise in the home furnishing industry. Huahe has three modern production bases and is currently the executive president unit of the Furniture and Decoration Industry Chamber of the All-China Federation of Industry and Commerce and the vice president unit of the China Furniture Association.


Huahe, in collaboration with the Milan Space R&D Center, focuses on the minimalist and light luxury home aesthetics. It integrates and matches simple shapes, vibrant colors, and diverse material applications to achieve a harmonious unity of practicality, functionality, and aesthetics. It continuously promotes product innovation and iteration, leads the home fashion trend, and holds over 40 national patents.


Huahe takes the full-case scenario-based Milan design as the lead, and the integration of multiple products such as "aluminum glass + painted + paint-free" as an important feature. It follows the trend of full-case design and full-case customization for "doors, walls, cabinets, living rooms, dining rooms and bedrooms", and focuses on creating three major home furnishing categories: events, customization and home decorations, advocating the full satisfaction of the full-case home furnishing fashion trend in the home furnishing market.


Huahe innovates its product design concept. Through changes in materials and customer demands, it forms a "three-product change" of image, main sales, and customer attraction, presenting customers with various style theme scene design solutions. It fully meets the demand levels of high-end, mid-to-upper range, and mid-range customers, empowering the terminal with a distinctive new operation model and comprehensively promoting the operation of terminal market channels. Promote the comprehensive improvement of passenger flow, conversion rate, average transaction value and operational performance.



