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There are tens of thousands of cabinet brands, and the market competition is fierce. Here are my vie ws on precise marketing! I. Analysis of Consumer Behavior Habits 1. Purchasing power: Different cabinet brands have different target customer groups. 80% of the customers who come to the store to view the products are your target customer group. The sales volume of a store fundamentally depends on the local consumers' enthusiasm for buying houses and renovating, the breadth of the owner's local market connections, the proficiency of the store's sales assistants in business, and the local popularity of the kitchen cabinet brand. When a consumer ultimately does not purchase the store's products, 80% of the time it is not due to the price, but more often it is due to the sales assistants' business capabilities, the store's design ability, and the store's decoration image. 2. Purchasing tendency: In the county town, 80% of consumers first pay attention to the price when purchasing cabinets and wardrobes, then to the quality, and finally to the cost performance. People are all lazy and don't like to spend too much time on things they are not good at. In more cases, they are more willing to focus on the result. Consumers mostly like to buy packages and are not very fond of buying rebate activities (unless presented in a game section). Package matching More often, it attracts people with low-end products with low configurations and low prices. It retains people with full sets of mid-to-low-end cabinet products (including hardware and appliances), and sets of mid-to-high-end cabinet products separately at appropriate high prices to enhance the product grade. 3. Purchasing Habits: 80% of consumers like to compare when buying cabinets and wardrobes. When purchasing cabinets, they like to compare brands; when buying wardrobes, they like to compare prices with carpenters. However, they often only compare one point and are not accustomed to doing the overall account. For instance, they like to compare how much it costs to buy a set of wardrobes or how much it costs to have a carpenter make a set, but they often do not consider the comprehensive costs such as carpenters' labor fees, materials used, and paint. Therefore, when selling cabinet products, one should mainly focus on set meals; when describing products, one should mainly focus on individual items; during the process, one should have the skill of butcher Ding dissecting an ox; and in the end, one should have the boldness to make people consume a whole lamb feast. ...View more
