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Development history In 2003, its predecessor, "Fujia Bao Furniture Factory", was establ ished and began to provide home products for consumers In 2004, the main business was the matching of dining tables and chairs. In the same year, two new classical style series, "Pinshengxuan" and "Shengaolong", were launched. In 2005, "Songfa Furniture Factory" was established and launched the "Fairy Tale Forest" children and teenagers series in the same year. The number of terminal brand stores in the market reached 150. In 2007, "Fairy Tale Forest" was adopted as the company's main brand image, and at the same time, Fujiabao Furniture Factory was replaced by Fairy Tale Forest Furniture Co., LTD. In 2008, market-oriented, the "Weisenggeshi" modern solid wood style series was launched, which set off a sensation in the terminal market. In 2009, the "Wujinmu" series was launched, once again becoming a market trendsetter. By the same year, the cumulative number of stores opened had reached over 200. In 2010, the "North America" series was launched, and a total of over 300 stores were opened in the same year. In 2013, preparations were made to build a 200,000-square-meter enterprise industrial park in Huidong. The brand strategy has been completely upgraded in collaboration with the renowned economist "Lang Xianping". In 2015, a third-party marketing consulting company was introduced, and the 5A management of terminal stores and explosive activities were initiated. The Fairy Tale Forest Business School was established in 2016. The company has launched the "A8" series of products with a modern, simple and fashionable style. In 2017, the e-commerce Division was established, a third-party consulting company was introduced, and the company's organizational transformation began. In 2018, "Mr. Oriental" was launched. The Shanghai International Furniture Exhibition launched "Walnut K". The production line of Huidong Industrial Park was launched, and at the same time, a third-party consulting company was introduced to start the lean system transformation. In 2019, the "Oriental Mr. Fa · WAN 嶑" series was proposed. In 2020, the walnut K and WAN Xiang series were newly upgraded to conform to the market aesthetic trend product series. ...View more
