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On April 21, 2025, the "Planting Books Together, Planting Dreams Together" public welfare donation ceremony of Yalan Group was successfully held at Weiping Town Primary School in Chun 'an County, Hangzhou City. Representatives of Yalan Group, in collaboration with the specially invited reading leader and public welfare partner of this event - renowned writer Ma Jiahui, entered the campus. Through on-site donations, tree-planting ceremonies, and mountain public welfare reading clubs, they presented love supplies to rural children, spreading the power of reading and the warmth of public welfare. This event marks the successful conclusion of the special project for World Book Day 2025 and the "Book Planting Plan" public welfare activity jointly initiated by Yalan Group, NetEase Snail Reading APP and NetEase Public Welfare | Little Snail Reading House. At the "Yi" Together Planting Books, "Yi" Together Planting Dreams event site, Mr. Ma Jiahui, Vice President of Yalan Group Chang Lin, Chairman of the People's Congress of Weiping Town, Chun 'an County Zhang Tao, and Principal of Weiping Town Primary School, Chun 'an County Fang Zhihua, jointly launched the public welfare activity and released balloons symbolizing hope and dreams. The representative of the Yalan brand presented the school with books of love collected from all over the country and gave sleeping supplies to all the teachers and students, conveying the public welfare concept of "reading good books and sleeping well". Chang Lin, vice president of Yalan Group, said, "Yalan pays attention to education and is concerned about the future of our motherland." We care about children's accumulation of knowledge and also pay attention to their physical and mental health. We hope that every child can sleep soundly every night and that the concept of "reading good books and sleeping well" can always accompany children's growth. Mr. Ma Jiahui strongly agrees with Yalan's original intention of public welfare. Growing up in Kowloon Tong, Hong Kong, he has witnessed the development history of the Yalan brand and recognizes the brand's health concept of combining reading and sleep. He hopes that good sleep and good reading will take children to a broader world. In response to the theme of the "Book Planting Project", the guests personally planted a osmanthus tree symbolizing "winning the osmanthus in the moon palace", which implies the educational original intention of "it takes ten years to grow a tree, but a hundred years to cultivate a person". ...View more
